Presentation
I have chosen to come to Finland because the school is very different
than France and the people are very friendly and polite with them other. I
chose specifically Turku because it is a beautiful city near to the sea with a
lot of archipelago.
I stay in Novia University of Applied Sciences School for 1 semester
(until December). I am very happy be came here, i like very much this
country!!!
I also like to travel, to discover new people and new culture. I went to
Russia and Tallinn and i have really love discover these countries!!!!!
I am happy participating in this project because I like working in a
group with other people, especially from different countries and cultures.
Ellen
Five questions
1.
Que savez-vous sur le thème de votre projet?
The theme of our project is "radio, always and everywhere" for
the company Digital. I think the idea is to help the company to get more
listeners in innovative new ways.
2.
Que savez-vous à propos de votre entreprise?
I'm French so I did not know this company. After a search with this link: http://www.digita.fi/in_english I learned that the company Digita was a pioneer in the creation and transmission of national networks and broadcasting for radio stations and television throughout Finland.
Digita takes care of the technical implementation and maintenance of the
network.
3.
Que savez-vous sur les clients de l'entreprise?
Digita offers its services to media and information technology
companies.
So the customers of the company are also radio listeners and television
viewers. So the target of this company is all Finns.
4.
Que savez-vous sur l'industrie de l'entreprise?
I do not know the industry this company. But Digital is
responsible for multiple communications channels and has a distribution network
covering the entire country with 36 major stations, 101 sub-stations and dozens
of stations transmission link.
5.
Que savez-vous sur les concurrents de l'entreprise?
I think that these competitors are companies that broadcast
radio and television programs. There are too programs where you can listen to
music and news, for example iTunes.
TOOLS
User Personas:
Allows you to search information from many people, and then
get information about similar people to create a single character representing
the group. People are created as a set to show the different types and needs.
We use the word "Archetype" is a representative of an individual and
not stereotypes general model.
This helps to segment users in a group. Personas can be done
with different means (photos, illustrations users).
This allows to differentiate a product and not to produce
mass. Consumers want to differentiate themselves, manufacturers of mini have
understood since they offer their customer customizes their car (exterior
color, interior, picture, pictures ...).
User Shadowing:
It is a method to understand how people act in the world
around them. This helps to identify and understand their needs. Must target a
person or group and / observe a given time (hours, days, months ...).
It really helps to identify barriers and opportunities in
the life of a person. She has the opportunity to travel in a city, why she did
not go there...
Understanding between what it "says" and
"fact”. This method is carried out with a written report with photos,
drawings ... made throughout the observation. It is a method which is carried
out for the forth from design.
User diaries:
It is a method for quality more personal information about
consumers / people. This allows them to describe their own lives, what they do
have a specific time of day. For example: 13 November I woke up and listen to
the radio. It is like a diary.
This research must first collect standard information (name,
age, hobbies ...), then give over a period of time can be a day, week, month
... depending on project needs. Finally add any responses participants. Then
this basic information may be supplemented with questions. They can use
pictures, video and a written description to document their responses.
The first key to success for this method is to identify the
right people to participate in general a relatively small group is sufficient. This
allows for more information on the needs, knowledge and understanding users'
lives.
Sources:
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