Digita and Interactivity

Digita and interactivity

Theme: always, everywhere and interactivity

Digita is a radio and TV broadcasting company with a network covering almost the whole of Finland. Its customers are media companies, household consumers and mobile and broadband operators.It´s the biggest company in Finland so it hasn´t got many competitors; they are not rivals because it is so big.

During the group meetings, readings and while gathering information I have come to realise that radio is more important than what I thought. We listen to radio every day and everywhere even without noticing.

The traditional view of radio is disappearing towards a tendency to interactivity. This means that instead of listening to the radio when the programmes are available, we listen to it when we want to, and that is when we have free time. Now we can use our computer, phone or tablet to choose exactly the programmes we want to listen to and when we want to listen to them. The user is able to decide and choose, something that he was not able to do before. There is also a tendency to make it each time more interactive, as people like giving feedback and taking part in it. This can be done through the use of multimedia, social media, computer clouds and a variety of ways. The audience is no longer passive but active. They get bored if they can´t take part in the programmes.

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Sources

http://www.digita.fi/
Radio becoming r@dio: Convergence, interactivity and broadcasting trends in perspective - Paula Cordeiro