Mikael Presentation 

Hi my name is Mikael and I come from and live in Helsinki. I am studying at Åbo Akademi on my master’s degree in International Marketing. I got my bachelors degree at Arcada in International logistics. In between schools I worked for some years. And lived in Verbier, Switzerland and Begur, Spain.

Mikael Portfolio

What do you know about the theme of your project?

The company is Digita and our theme is “radio always and everywhere”. The thought is to create new and innovative ideas for them with radio as the main focus.

What do you know about your company?

Digita is a broadcasting company in Finland working with radio and TV networks and stations.

What do you know about the company's customers?

Since Digita can reach pretty much everywhere in Finland via radio and TV it make them the most lucrative partner for all customers.

What do you know about the industry of the company?

Broadcasting Radio and TV, networks, transmitions, channels, services…

What do you know about the competitors of the company?

Digita is the main player in its field. The only local competitors in TV are DNA and Anvia but also foreign radio and TV networks can compete via internet.