1. Frequency of Ads
A commercial that airs multiple times in a day has a better chance of reaching the listener than a commercial that only airs a few times in a week.
2. Target Audience
Make a list of the radio stations in your market. After listening to them try to identify which ones work with your product and don’t conflict with the message you want to present.
3. Producing Your Commercial
Unlike television commercials, production is more simple for a radio commercial. You need a script and voice talent.
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However, that doesn't mean you should just slap something together. Your copy isn't relying on any visuals so it's vital you capture the listener's attention from the start.
4. Rates
Take advantage of the low ad rates for radio.
5. Timing Your Spending
Ad rates are generally less expensive in the first and third quarters. Radio commercials in these time frames are easier to negotiate and cheaper for you to advertise.
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