Tuesday, November 12, 2013

Modern Radio-interactivity


Modern Radio

The new media environment challenges traditional radio broadcasters who are online to improve their traditional broadcasting towards multimedia content and distribution.
Internet is available worldwide, which has led broadcasters to approach the Internet in two ways: using it as a process (creating intranets for content production and management, and as a working tool, as a  source of information and news gathering); and as a distribution platform.
Multimedia takes radio out of its traditional business and broadcasting model, giving the listener a broad set of capabilities.

Interactivity

Interaction is the communication between user and system.
The purpose of an interactive system is to aid a user in accomplishing goals from some application domain.
An interactive communication is characterised by three factors: it is multi-way (it involves two or more actors), it is immediate, as responses occur within seconds; and it is contingent in that the responses of one actor follow directly and logically from the action of another.
By using digital devices and computer interfaces, interactive systems and frameworks applied to radio establish different types of interaction, changing its effectiveness, which depends mostly on two different factors: the design of the interface that allows the user to express himself; and the computer literacy of the radio listener.
In media, the goal is to be able to give feedback, introduce ideas, comment or simply take part in the communication process, participating in media content and conversations.
Nowadays listeners’ participation in radio is also an online participation. It is characterised by written posts, such as emails, blog comments, or online social network posts; images video and audio.

Cloud computing aims to allow access to large amounts of data in a virtualised manner, by aggregating resources and offering a single system view.
Radios today create a media that broadcasts real-time audio. Audio that can be accompanied by texts and images, even if these aren’t necessary to understand the message being broadcasted.
Radio broadcasting has evolved into something more than just an audio media with new features (web-only music channels, web-only video channels, blogs, polls and online comments).

Radio stations are developing multimedia content, storing and sharing online (videos, audio archives and pictures), incorporating webblogs, photoblogs, podcasts, videocasts, wikis (as examples of social media) into their websites with associated sharing platforms, such as Facebook or Twitter buttons.
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Sources
Radio becoming r@dio: Convergence, interactivity and broadcasting trends in perspective - Paula Cordeiro

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