Modern Radio
The new media environment challenges traditional
radio broadcasters who are online to improve their traditional broadcasting towards multimedia content and distribution.
Internet
is available worldwide, which has led
broadcasters to approach the Internet in two ways: using it as a process
(creating intranets for content production and management, and as a working
tool, as a source of information and
news gathering); and as a distribution platform.
Multimedia
takes radio out of its traditional business and broadcasting model, giving the
listener a broad set of capabilities.
Interactivity
Interaction
is the communication between user and system.
The
purpose of an interactive system is to aid a user in accomplishing goals from
some application domain.
An
interactive communication is characterised by three factors: it is multi-way (it
involves two or more actors), it is immediate, as responses occur within
seconds; and it is contingent in that the responses of one actor follow
directly and logically from the action of another.
By
using digital devices and computer interfaces, interactive systems and
frameworks applied to radio establish different types of interaction, changing
its effectiveness, which depends mostly on two different factors: the design of
the interface that allows the user to express himself; and the computer
literacy of the radio listener.
In
media, the goal is to be able to give feedback, introduce ideas, comment or
simply take part in the communication process, participating in media content
and conversations.
Nowadays
listeners’ participation in radio is also an online participation. It is
characterised by written posts, such as emails, blog comments, or online social
network posts; images video and audio.
Cloud
computing aims to allow access to large amounts of data in a virtualised
manner, by aggregating resources and offering a single system view.
Radios
today create a media that broadcasts real-time audio. Audio that can be
accompanied by texts and images, even if these aren’t necessary to understand
the message being broadcasted.
Radio
broadcasting has evolved into something more than just an audio media with new
features (web-only music channels, web-only video channels, blogs, polls and
online comments).
Radio
stations are developing multimedia content, storing and sharing online (videos,
audio archives and pictures), incorporating webblogs, photoblogs, podcasts,
videocasts, wikis (as examples of social media) into their websites with
associated sharing platforms, such as Facebook or Twitter buttons.
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Sources
Radio becoming r@dio: Convergence, interactivity and broadcasting trends in perspective - Paula Cordeiro
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