In the beginning I really didn't know much about our company, Digita. I'm a musician my self and I tend to listen to radion every now and then but I have never really thought about its initial sources. After this project I probably know better. At least I should know.
Digita - the mission
We are the team Radioheads and the theme of our
project is Radio - always and everywhere & interactivity. It sounds like
some kind of religion where there is always a god and it’s everywhere. Radio
seems to have no limits nowadays. Radio frequencies are invisible but still
they are always and everywhere. The frequencies are interactive.
Our company, Digita, was not familiar to me. I was
surprised when I found out all the strings this company is pulling in the Media
world and how much power it has in Finland. Normally people are not even aware
(or interested in) which company initially provides these media services they
are consciously or subconsciously using. Everything goes perfectly well until
there is something wrong with the visibility or audibility and the problem
seems to have something to do with the broadcast or frequencies. Then people
start wondering where they can call and who is responsible for all this. Who
maintains this whole system?
The Network infrastructure is like a big apple here in
Finland and everybody wants to have a bite of it. Digita owns the apple and it
clients (media companies) need to get their hands on it in purpose of reaching
their own clients and customers (home economics and other consumers). So this
is mainly B to B to C business.
Digita is the one that makes it possible to us to
watch TV-programs and listen to Radio (almost everywhere). Their core expertise
is in the development of Network infrastructure. Here in Finland they have some
kind of monopoly position in the market for providing people all those
frequencies by planning, building and maintaining big broadcasting stations.
They already reach 99,9 % of the population living in mainland Finland so they
are not far from 100 %.
Their mission is to expand over the Finnish borders
and to improve and extend those frequencies and audibility among islands. They
also try to simplify their operations and actions in the purpose of creating
and providing better service experiences to their customers and clients. That
is, in 2013 the businesses branched off in two different companies: Digita
Networks and Digita Oy. Digita Networks includes all the network, space and
expertise services and Digita Oy is focused on dealing with media clients
(marketing).
Multi-radios, multi-channels and multi-hops are coming in proportion as the network environments change and turn into wireless ones. In the future radio is not going to be as it was before. You can find much more information and content under the term radio when you just log yourself in: Pictures, Videos, News, Blogs, Discussions and lots of other features. And of course you can listen to your favourite music anytime you like.
Multi-radios, multi-channels and multi-hops are coming in proportion as the network environments change and turn into wireless ones. In the future radio is not going to be as it was before. You can find much more information and content under the term radio when you just log yourself in: Pictures, Videos, News, Blogs, Discussions and lots of other features. And of course you can listen to your favourite music anytime you like.
Clients: Radio and TV companies. Mobil and broadband operators.
Customers: The rest of us who watch TV and listen to the Radio are the End-users.
Competitors: DNA, Anvia, Spotify
Customers: The rest of us who watch TV and listen to the Radio are the End-users.
Competitors: DNA, Anvia, Spotify
Tools
Blueprint: Provides a
detailed visualization of the actions and processes, without looking at the
motivational and emotional sides. Blueprint is used inside the design
activities as a tool supporting the development, sharing, planning and building
of the service process. It usually consists of a large timetable with many
touchpoints and variables.
Benefits:
-
Time saving
-
Consistency / Continuity
-
Improve quality
-
Increases productivity
-
Reduce costs
Personas: The basis of Personas is in a "One
size fits all" mentality. As the marketplace shifts from a mass manufacturing
to a mass customization model, customer’s needs and desires are more accurately
identified through the development of personas rather than through demographic data.
Persona
represents a cluster of users who exhibit similar behavioral patterns in their
purchasing decisions, use of technology or products, customer service
preferences, lifestyle choices, and the like. Behaviors, attitudes, and
motivations are common to a "type" regardless of age, gender,
education, and other typical demographics.
Personas are built by first conducting one-on-one
interviews with a wide demographic of the targeted audience(s). Data is
gathered from the interviews and the ultimate patterns begin to emerge after
approximately 30 interviews for a typical project focused on one brand or
product
The first step is to define the customer lifecycle and
understand all of the corresponding touchpoints. Each touchpoint will have a
corresponding key department that must understand the personas in order to
provide an optimal customer experience. Getting buy-in from leadership within
each department early in the persona process is the key to socializing the
personas—spreading the knowledge of the company's customers throughout the
organization.
Socialization: Getting all of the key stakeholders
involved early in the process involves them in informing the initial
understanding of the customer and, therefore, helps define the research. Informing
these stakeholders of the project's progress will keep them interested, provide
opportunities for feedback, ensure a higher quality persona deliverable, and
generate greater buy-in throughout the organization.
Interactive radio
·
People should have better channels to
influence that what happens in radio. Not just by phone but also by Internet.
·
Facebook, Twitter, Spotify, SMS and
blogs - They all should somehow be connected to radio world.
·
People want to be heard the easiest
way there is so that they don’t have to pay much or make huge efforts to get
their voices “on-air”.
·
Radio with website is dynamic and
ever-changing. Its homepage shows what the station is doing right now: Now-playing
merges with favored tweets from the audience, links to interviews, photos from
the studio and elsewhere, links to features and more information, and sometimes
live videos.
·
This homepage widget is like a golden
standard for music radio station websites. It reinforces the benefit of talent
and ‘shared experience’ that you get with radio.
The most interactive radio stations and programs:
References:
-
UX Magazine. Personas: The Foundation
of a Great User Experience.
-
ServiceDesign tools. Communication
methods supporting design processes
-
Digita
http://www.digita.fi/yhtio
Characterizing the capacity region in multi-radio multi-channel wireless mesh networks
Characterizing the capacity region in multi-radio multi-channel wireless mesh networks
www.bell-labs.com/user/thyaga/pubs/mobicom05.pdf
Multi-hop.PNG
http://www.emeraldinsight.com/journals.htm?articleid=1800862&show=html
Multi-hop.PNG
http://www.emeraldinsight.com/journals.htm?articleid=1800862&show=html
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