SWOT-analysis of Digita

Digita

SWOT-analysis

Strengths  ü  Has most of the tv/radio channels under its’ name  ü  Big company, so it has power  ü  Still quite “invisible” to average people?  ü  Has spread the radios/tvs hearing/watching area to almost the whole country  ü  Not much competition, because it’s the biggest company that takes care that radio and tv channels work well in Finland/ other countries	Weaknesses ü  Not well known among average people ü  Don’t have all the radio channels still, for instance NRJ which is pretty popular among young people ü  Has already done something for this? What new there is to bring?
Opportunities ü  Has power to change things  ü  Has money à better opportunities ü  Can spread the radio to all people, because it already is popular and you can hear the radio almost everywhere ü  Can affect to many things	Threads  ü  Can affect to many things, so ruining its’ possibilities  ü  Big companyà big consequences if something goes wrong  ü  Has already done something for this? What new there is to bring?

I tried to keep in mind the perspective that we got, so I concentrated on the radio channels and then what came to my mind about the company while going through their websites.