my name is Mathilda and I am doing my Masters degree in International Marketing at Åbo Akademi University. I am originally from Helsinki, and moved to Turku in September. I like it here, but still spend most of my time in Helsinki, because of work or other activities. I attended this course because I like to work in groups with other people, especially from different countries and cultures. The company Digita is totally unfamiliar to me but I think this will be a very interesting project!
What do you know about the theme of your
project?
Our company is called Digita. Digita broadcasts radio and TV programs to all of Finland. The title is “radio always – everywhere” so I assume that we will plan how they could get more customers and listeners for the radio stations.
What do you know about your company?
I had never heard about Digita before, but after I have written the company overview I know a lot more. Digita is responsible for national transmission and broadcasting networks as well as for the radio and television stations. The broadcasting network covering the whole country comprises 36 major stations, 101 sub-stations and dozens of transmission link stations.
What do you know about the company's customers?
The company’s customers are radio channels and different TV-networks, such as Radio Nova, MTV 3 network with all its channels and so on.
What do you know about the industry of the company?
I do not know a lot about this industry, the industry is very technical. Digita is responsible for national transmission and broadcasting networks as well as for the radio and television stations 24 hours a day. They handle the technical part and also their marketing and customer service with only 250 employees.
What do you know about the competitors of the company?
Our company is called Digita. Digita broadcasts radio and TV programs to all of Finland. The title is “radio always – everywhere” so I assume that we will plan how they could get more customers and listeners for the radio stations.
What do you know about your company?
I had never heard about Digita before, but after I have written the company overview I know a lot more. Digita is responsible for national transmission and broadcasting networks as well as for the radio and television stations. The broadcasting network covering the whole country comprises 36 major stations, 101 sub-stations and dozens of transmission link stations.
What do you know about the company's customers?
The company’s customers are radio channels and different TV-networks, such as Radio Nova, MTV 3 network with all its channels and so on.
What do you know about the industry of the company?
I do not know a lot about this industry, the industry is very technical. Digita is responsible for national transmission and broadcasting networks as well as for the radio and television stations 24 hours a day. They handle the technical part and also their marketing and customer service with only 250 employees.
What do you know about the competitors of the company?
Digita is the biggest company in this field
in Finland, and I read about them having monopoly in Finland. Yle buys services
for 30 million euros and MTV3 for 21 million euros every year. Companies such
as DNA and Anvia have also provided same services as Digita for television
stations. Another interesting competitor is Spotify, which is a Swedish commercial music streaming service.
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