User shadowing
Jarmo
Korhonen is a 35 year old man who lives in Espoo with his wife and 2 young kids.
He commutes to Helsinki every day for his job as an office worker. At 7:30 am he
drives his kids to kindergarden before going to work. During this journey he
starts listening to the news because as he is very busy he has not had time to
read the newspaper or watch the news on TV.
This channel goes on for 10 minutes until his daughter gets tired of it
and asks for it to be changed to some music. The dad cannot refuse to this and
they listen to Radio Ylex for the rest of the way (another 10 minutes).
He
arrives at the cafe for breakfast where they are playing Radio Nova, but as he
needs to be quick he does not seem to pay attention to it.
He goes for
lunch at the office cafe with his colleagues where they are playing Radio Nova
but he is busy chatting with his mates so they do not pay attention to it.
After
work he decides to go grocery shopping as his wife had previously asked him to.
During this he does not pay attention to it until he suddenly realizes they are
playing a song he likes. He stops for a while to listen to it and then he
carries on with his shopping.
After
this he drives back home and as he is alone now he is able to listen to the
news properly. When he finishes he channel surfs until he finds some music he
likes.
In the
evening they all watch CSI together on TV after dinner. He then checks his
facebook account and searches for some cars on German websites whilst he has
the internet Radio Classic FM on.
Personas
Name: Tomi
Age: 25
Occupation: Economy
student
Address: Turku
Family:
Parents and brother
Interests: Sports,
reading, clubbing, travelling, sustainable development.
Needs: News,
disco music.
Lifestyle: Lives
alone in a shared apartment with other students. He is busy with his studies so
he likes to spend his free time hanging out with friends. As he does not have a
TV, he during his study breaks likes to relax listening to online radio.
Future: he hopes to able to make a difference in the
way we live so we do not waste so much resources
and have a better environmental quality
Name: Mathias
Age: 54
Occupation:
Pre-retired (due to health problems)
Address: Vaasa
Family: Two
daughters and 3 grandchildren.
Interests:
Likes writing, Travelling, Health
Needs: Classical music, Retro music
Lifestyle: He lives alone in a cottage by the sea
where he likes to have long walks to get his inspiration for writing. As he has
had a heart attack he now is very keen on having a healthy and relaxed lifestyle.
He often visits his daughters in Pori. While driving he listens to Groove FM,
Radio Vega and Classic FM.
Name: Johanna Soikkanen
Age: 16
Address: Rauma.
Occupation: high school student, first year.
Interests: Dancing and ice skating.
Family: two younger brothers and a 5-year old dog.
Needs: Latest hits
Lifestyle: Outgoing, active teen girl. In the mornings
she listens to radio NRJ, which plays commercial music. On her way to school
she listens to Spotify on her Iphone. After school she spends time with friends
and goes to her dancing classes and ice skate rehearsals. After her ice skate
rehearsal she usually has a hot cocoa by the ice skate rink with her friends
and the cafeteria plays Radio Voice.
Name: Ulla Jokinen
Age: 68
Address: Oulu
Occupation: Retired
Interests: Knitting, baking
Family: Two daughters with kids
Needs: News, classic music, religious discussions
Lifestyle: Calm, widowed cat lady. Ulla Jokinen is
retired and spends a lot of time by herself home alone. Her daughters visit now
and then, but they live in another city in Finland far away from Oulu. During
day time she listens to Radio Dei, their religious talks shows and music. She
listens to the news on Radio Yle twice a day, and listens to Classic Fm when
she is knitting. In the evenings she
watches sitcoms and news.
Mathilda, Victor, Joni, Maria
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